With more and more businesses setting up shop than ever before it is no longer enough just to 'be' ín business. But how do you stand out? How do you get ahead of the competition, and how do you stop wasting valuable time and money on marketing that is not going anywhere. The answer, you need to build a brand not just a business.

Kerry Chick, originally from the UK has worked for the last 15 years in a variety of marketing roles for both large and small companies and on brands including AFL, NRL and Bigpond, as well as large-scale events   such as the "V" music festival. Kerry's marketing company, Pepperpot Marketing, specialises in brand strategy for soloprenueurs and small business owners through both face to face workshops and online programs.

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